I was recently commissioned to photograph the whole furniture catalogue for a local homeware brand to establish their soon to launch ecommerce site. After various meetings with the Marketing Manager and the Ecommerce Manager, we devised a brief, which laid out the various display options for each item to ensure continuity throughout the whole catalogue. Over the course of 3 days, I photographed over 100 items in various positions including detail shots to show the craftsmanship for each item. As part of my team, I had 2 assistants and carpenters to assemble each item and move it into position for the various angles. The result was a fully consistent well thought out catalogue of large high-end furniture items.
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